The more I live, the more I realize that there are certain investments you cannot afford not to make. While these investments look different for everyone, what they all have in common is that the ROI may not be immediate, tangible, or measurable.
So it takes a discerning eye, a trained mind, and a patient heart to see past the price tag and appreciate the priceless gift that lies within that investment: TIME.
Whether it’s an investment in a self-help book, a business coach, a personal trainer, a productivity tool, an educational conference, a skills development course, or a personal assistant, you’re achieving two things involving time.
First, you’re shortening the time to reach your goals by bypassing trial and error and the potential waste of resources associated with DIY approaches. Secondly, you free up valuable time that you can invest in other areas of your life that support your goals, which are often centered around personal and professional fulfillment.
And what a virtuous cycle this can create.
This realization has naturally made me appreciate those who support individuals with this mindset. So when I first heard about The Life Curators, a provider of global personal and business assistance services, I admired their mission—not only to raise awareness about the value of such an investment but also to give people the means to make it through their services.
At the helm is Lara Kloosterboer Westphalen, the founder and CEO, who, along with her team, helps clients around the world focus on what matters most, rather than getting bogged down in the nitty-gritty of day-to-day tasks that are best outsourced.
Born in the Netherlands and educated in Portugal, the United Kingdom, and the United States, Lara had the opportunity for extensive travel and exposure to multicultural environments. Throughout her career, including 15 years in relocation and event management, she came to appreciate the immense value that quality personal assistance can bring to any project.
All of this, combined with the fact that she had to overcome work-related challenges that impacted her health, sparked the idea for a company that could provide world-class, highly personalized lifestyle management services to busy individuals seeking a healthier work-life balance.

Just like Lara, The Life Curators’ clients value time above all else. These individuals actively and intentionally invest in a reality where they are guaranteed to save 10 to 40 hours per week with the help of a “life curator.”
They come from different backgrounds with different needs and preferences. What they have in common, though, is their need for secure communication, privacy, and confidentiality—another aspect guaranteed by The Life Curators.
Whether you’re an executive managing a packed schedule, a busy entrepreneur trying to harmonize work and family, or a professional looking to avoid tasks that don’t necessarily require your involvement, The Life Curators combines confidentiality protocols with cutting-edge technology and the perfect amount of personal touch to help align your life seamlessly with your aspirations.
Executives benefit from comprehensive agenda management, travel arrangements, and business operations support. On the personal side, services range from daily scheduling and house maintenance to handling official documentation, insurance and banking, health and wellness, shopping, and personal errands.
Families are supported with services ranging from school search assistance to organizing children’s activities. They also make sure that your furry friends receive the care and attention they deserve as part of the family.
These services are made possible through carefully selected partners who undergo a rigorous vetting process.
Not taking their clients’ trust lightly, The Life Curators places a strong emphasis on partnering with those who have a proven track record of exceptional service. This process includes continuous client feedback analysis, interviews, and quality assessments to ensure that partners meet the highest standards of excellence.
Lara’s confidence in her team and partners is evident in the fact that she relied on their services at every step—from navigating the bureaucratic complexities of international relocation to selecting the ideal school for her children—when she and her family moved from Lisbon to São Paulo.
Brazil, by the way, is one of the countries on the growing list of locations where you can find a “life curator”—alongside Portugal, the US, the UK, and the United Arab Emirates.
They say “time will tell,” and having stood strong since 2016, it’s safe to say The Life Curators is a defining force in the life design industry, quietly shaping lives and steadily attracting new clients as this approach to life gains wider recognition.
As Lara puts it and lives by, “Free yourself to live more.” If regaining control over your time while securing peace of mind is what you seek, The Life Curators is fully prepared to assist you, so you can focus on what—and who—matter most in your life.

Featured image: Lara Kloosterboer Westphalen, founder and CEO of The Life Curators (Photo credit: Claudio Seraphim)




