A spin-off from the University of Porto, currently incubated at UPTEC – Science and Technology Park of the University of Porto, has launched NATU, a Portuguese-made shaving machine positioned as an eco-friendly alternative to disposable razors.
Produced in Portugal, NATU is made of solid, rust-resistant aluminum and is designed to eliminate plastic cartridges, according to a statement from UPTEC. The razor uses fully recyclable steel blades.
The razor features a pivoting head that adjusts to the contours of the body and is intended for use by both men and women. It aims to combine the speed and ease of disposable blades with the benefits of traditional safety razors.
The blade is protected under a safety cap intended to help shield the skin during use. Blade changes are handled through a magnetic system designed for easier and safer replacement. The startup says this makes it suitable for users who find disposable machines too aggressive or traditional safety razors too complex.
NATU builds on the team’s previous experience with Tatara Razors, a brand focused on stainless steel razors for a male audience.
According to João Moniz Gomes, one of the founders, feedback gathered over the past nine years showed that while many users appreciate the sustainability principles behind traditional razors, some miss the convenience and speed of disposable options, especially for areas such as underarms, legs, and the head.
Gomes and his co-founders, Luís Oliveira and André Guimarães, are all trained mechanical engineers.
NATU uses standard blades that cost around 10 cents each and can typically be used three to five times, which the company says results in long-term savings and removes the need for what it describes as overpriced subscription-based blade services.
Initial funding was secured through a crowdfunding campaign on Kickstarter. The team set a goal of €10,000 and raised around €16,000 from more than 250 supporters.
This year marks the beginning of NATU’s commercial rollout. The product is currently available through the brand’s website, with plans to expand into pharmacies, retail stores, and supermarkets with a sustainability focus.
Featured image: Image from UPTEC statement
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