DOJO AI has raised $6 million in a seed round to scale its intelligent marketing system for brands, designed to help marketing teams operate in a more integrated and automated way.
With this latest round, the startup brings its total funding to $7 million and reaches a valuation of $30 million, as reported by ECO.
The round was led by Armilar, with participation from Heartfelt VC, which had already joined the company in its pre-seed stage.
The company positions itself as building a platform centered on an AI Marketing Agent designed to transform marketing workflows that are currently fragmented across multiple disconnected tools.
Co-founder and co-CEO Duarte Garrido told ECO that the goal is to become “the platform of choice for the modern marketing team.”
He said that today’s marketing departments are still structured around tool fragmentation rather than execution, arguing that teams “waste time jumping from platform to platform, without integration, without intelligence, and without the ability to execute.”
According to Garrido, who co-founded the company with co-CEO Antonio Alegria, DOJO aims to consolidate execution, intelligence, and workflow into a single system.
Garrido added that the seed round will primarily be used to strengthen the company’s presence in the United States, where DOJO already generates the majority of its revenue. The funding will also support expanding the product’s capabilities to serve larger enterprise clients.
The company said it has focused in recent months on hiring and strengthening both its growth and product teams. During this period, DOJO says it has maintained consistent month-on-month growth of around 20%, surpassing internal projections.
Today, DOJO works with around 100 brands, primarily in the U.S. and United Kingdom.
The company reports measurable performance improvements among customers, including up to a 40% reduction in customer acquisition costs and campaign launches up to 10 times faster.
Team growth has also accelerated. Last June, DOJO had seven employees split between Portugal and the UK. That number has now reached 15, with teams evenly distributed between product and growth functions. The company plans to double its headcount again this year.
In terms of geographic structure, product development is primarily based in Lisbon, while growth operations are concentrated in London and the U.S.
Looking ahead, DOJO identifies the U.S., the UK, and the European Union as its core target markets for now.
Featured image: Photo courtesy of DOJO AI/via ECO (modified for size by Portugal Startup News)
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