Newly launched Portuguese technology company Noviq is expanding into the Netherlands as it helps large organizations modernize critical workflows and systems before introducing artificial intelligence into their operations.
The company, according to a statement shared with Portugal Startup News, specializes in implementing ServiceNow, a leading enterprise platform used to manage and automate business processes.
Created to support organizations with complex operations, Noviq aims to prepare critical business processes for AI adoption in a secure, scalable, and sustainable way.
It does so through enterprise architecture services, specialized consulting, and proprietary technology solutions.
Preparing enterprise processes for AI
Companies are increasing their investment in AI, but outdated processes, poorly integrated systems, and underprepared workflows continue to limit adoption, according to Noviq.
Recent research supports the broader view that many organizations are adopting AI without redesigning the processes around it.
Deloitte’s 2026 State of AI in the Enterprise report found that 37% of organizations are using AI at a surface level with little or no change to underlying business processes, while only 30% are redesigning key processes around the technology.
Co-founders Bruno Pires, CEO, and Luís Franco, COO, said the challenge of digital transformation is no longer centered solely on selecting the right AI models, but on improving the business processes that underpin organizational performance.
“Over the past few years, the focus has been on the rapid evolution of AI models. Today, the real challenge lies in preparing business processes,” they noted.
In their view, if critical processes are not ready, AI simply automates inefficiencies and amplifies existing problems.
Expansion into Dutch market
Regarding the expansion into the Netherlands, Pires said it represents the right environment for Noviq to scale internationally, build strong local partnerships and help enterprises create more governed, efficient and AI-ready digital operations.
“Our experience designing and delivering enterprise solutions in the Dutch market gives us a clear understanding of its operational priorities, technical standards and strong focus on measurable business outcomes,” he explained.
Franco added that they chose the Netherlands as Noviq’s first international market because it is home to one of Europe’s most mature ServiceNow ecosystems, where organisations continue to invest heavily in platform transformation, governance and AI adoption.
“Having engaged with the Dutch ServiceNow ecosystem through customer projects, collaboration with ServiceNow teams, and industry events, I have seen first-hand the market’s maturity, its ambitious digital transformation agenda, and the growing demand for architecture-led, governance-driven innovation,” he noted.
Investing in proprietary technology
Noviq is investing in proprietary solutions and technology accelerators designed to reduce implementation times and improve operational efficiency.
The company expects to exceed €1.8 million in revenue during its first year of operations, driven by growing AI adoption among large enterprises.
João Prior, managing partner of Growset and a shareholder in Noviq, said AI would fundamentally reshape the technology services industry.
“Value will no longer come primarily from scaling teams, but increasingly from the ability to build technology assets, accelerate implementations, and transform critical business processes at scale,” Prior said.
He added that this shift represents a significant opportunity for specialized companies such as Noviq, which combine process expertise, enterprise platforms, and artificial intelligence.
Noviq’s investors also include Growset and Rui Pereira, co-founder of Portuguse unicorn OutSystems.
Featured image: From left: Luís Franco, co-founder and COO of Noviq, Bruno Pires, co-founder and CEO of Noviq, and João Prior, managing partner at Growset. (Photo courtesy of Noviq)
Portugal Startup News 