ASO Agent has developed an AI-powered platform that helps app publishers improve their visibility across app stores and AI search platforms.
Founded by Diana Moura, ASO Agent provides tools for app store optimization (ASO), Apple Ads, and AI visibility, helping apps and brands get mentioned, cited, and recommended by AI platforms including ChatGPT, Gemini, Google AI Overview, Claude, Perplexity, and others.
From Uber to ASO Agent
Before founding ASO Agent, Moura worked on ASO at Uber, where she was responsible for supporting the organic growth of three of the company’s brands across multiple markets.
“When I worked at Uber I worked across over 130 ASO metadata languages with multiple iterations across countries and worked on Uber, Uber Eats and Uber Drive,” Moura told Portugal Startup News.
According to her, the work involved almost 500 metadata revisions.
“It’s a pillar of organic growth, super important work to get organic users brands don’t have to pay for, but it’s extremely time consuming,” she said.
After leaving Uber, Moura saw an opportunity to automate the process. “When I left Uber I thought there has to be a better way.”
In the years that followed, Moura and her co-founders assembled a team and developed an intelligent AI solution that could do the work she had previously done over the course of one year. The work can now be done automatically in a couple of weeks, she said.
“That’s how ASOagent AI was born.”
Tracking visibility across AI platforms
ASO Agent’s AI visibility tools track whether apps are mentioned, cited, or recommended by ChatGPT, Gemini, Perplexity, and other AI engines.
The results can be examined at the individual-prompt level. The platform also analyzes the sources that form the basis of responses from ChatGPT and other large language models, including websites, PR, and social platforms such as Reddit, LinkedIn, and YouTube.
Moura said the way people search and decide what app to install, what bank to use, or what sneakers to buy is “changing really fast.” Brands, she noted, need to adapt and build sustainable growth on new GEO and AI visibility channels.
“Be present where your audience is, or risk dying out,” said the CEO of ASO Agent, adding that understanding how LLMs decide which brands to mention is key to developing a winning strategy for GEO and AI visibility.
AI-powered ASO tools
Alongside AI visibility, ASO Agent provides tools for traditional app store optimization, including AI-powered ASO generation, keyword intelligence, ranking analysis, competitor analysis, visual analysis, and localization.
Its AI-powered ASO generation creates optimized app titles, subtitles, keyword fields, and descriptions using app, keyword, competitor, and market data.
The platform monitors search rankings, volume, difficulty, and keyword movement across the Apple App Store and Google Play. Its competitor analysis compares competing apps’ rankings, metadata, and market performance, while its visual analysis evaluates app store creative assets and competitor positioning.
ASO Agent also adapts metadata and keyword strategies to more than 40 locales and 155 app store markets, based on local search behavior rather than direct translation alone.
The platform provides prioritized recommendations and action roadmaps, helping teams decide what to change next. Its performance attribution connects optimization changes with subsequent movements in rankings and installs.
ASO Agent says it can be used “from a single indie app to a portfolio of hundreds,” turning app store and AI-search visibility into a repeatable growth engine without requiring an ASO team.
The platform also connects with App Store Connect and Google Play Console, bringing keyword research, metadata generation, competitive intelligence, AI visibility, and reporting into one workflow.
AppGeneration among its clients
ASO Agent counts AppGeneration among its clients. Moura described the company as a leading Portuguese app publisher and said it is using ASO Agent’s modules across ASO organic growth, AI visibility, and Apple Ads.
“We are really proud to have AppGeneration as a client. They are the biggest Portuguese app publisher and are using all our modules across ASO organic growth, AI visibility and Apple Ads,” she said.
ASO Agent recently won the Beyond Borders Award at the Startup Braga Acceleration Program, which provides access to a 10-day market-access program in the Greater Bay Area of China, developed in partnership with the 929 Challenge.
Featured image: The ASO Agent team (Photo courtesy of ASO Agent)
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